“Daaaaaamn Daniel” If you haven’t been exposed to this utterly horrific expletive you have more than likely been living under a rock for the last week or so.

Over the past few years, Twitter and other major forms of social media have perpetuated the rise and fall of a variety of Internet fads. Among these have been: the dress, Damn Daniel, Alex from Target, and others like them that seem to come as fast as they go.

Social media spreads funny pictures and videos at the speed of light. One person finds something funny and retweets it, then another person finds it and retweets it, and that picture or video becomes inescapable from your Twitter, Instagram, or Facebook feed. If the aforementioned picture of video has an adequate amount of dankness and a high potency of meme potential, the piece of media will spread like wildfire, as “Damn Daniel” did.

Many people feel that these fads grow and are taken to extreme lengths, like Damn Daniel and Alex from Target’s appearances on Ellen.

“It’s grown into something it shouldn’t have, it’s kind of stupid how much it got blown out of proportion,” said Rebecca Biernacki, junior.

The Internet fads can also be the subject of controversy and rampant argument as the famous dress was or the recent and less popular if a dog wore pants conundrum. People become overly infatuated with their opinion on- often time self admittedly- remedial subjects, but at the same time refuse to let their meaningless point of view on the topic go.

Internet fads can spread so fast because of their rapid adaptability and potential to be used in many situations, like the Internet wildfire known as “What are those?!”

In an article in Wired magazine, Jason Tanz describes the properties that gave Damn Daniel (and many other Internet fads) its allure. Elements like repetition, rhythm, a cute boy, an addictive catchphrase, and popularity as art make Damn Daniel and many others likely to be rewatched and retweeted.

“Damn Daniel was funny at first, but after people saying it so much, it just got so annoying,” said Abby Lee, sophomore.

Anyone can create an Internet fad, which is why if anything, it shows just how volatile the Internet can be for users and the ones who become the object of fame. A new meme has just been created and is rising in popularity very quickly, and you may have never heard of it. It was created by a young kid, and his name is JOHN CENA.