Crumbl Cookie has been in the spotlight for some time now. Their weekly rotation keeps them relevant on social media, with content creators reviewing their new flavors and cookies every week. Even our publication has fallen for the hype. I have written stories about them, and stories have been written about them dating back to 2021.
But today, I’m shifting the focus.
I want to discuss the possibility of Crumbl disappearing in a few years, which has been speculated about on the internet for some time now.
While the hype is still there, it has fizzled out over time, and that’s why I think it will be irrelevant in a few years.
The business has relied on its open concept model and weekly rotation to keep them relevant. According to CNBC, it is $4 to $5 for a single cookie, and in my opinion, that is unreasonable alone. Especially in the current era of inflation, people are not going to want to pay that much for one cookie.
Additionally, its terrible nutritional values will push customers away over time.
In their recent rotation of flavors (Feb. 24 through March 1), the butter cake cookie had 980 calories, 64 grams of fat, and 67 grams of sugar according to the Crumbl website.
That is absurd for just one cookie. According to UC Health, the recommended calorie intake for teens is 3,000 calories, making one cookie a third of recommended intake.
“I haven’t been a fan of Crumbl for a long time simply because of how sugary the cookies are,” said Brody Peterson, senior. “They make me feel gross, and I regret spending six or more dollars for a stomach ache. I don’t see how they can stay popular for much longer. ”
I relate to Brody; just this week, to form my opinion of the establishment, I spent $27 on six cookies to try this week’s rotation, and I wasn’t impressed.
The butter cake cookie tasted only like sugar, and the only good cookie was the key lime pie cookie, which had 830 calories and 89 grams of sugar. I feel this is unnecessary and doesn’t need to be a part of anyone’s diet.
However, some disagree.
“I get Crumbl every week, and it is a fun tradition for me and my family, but I also don’t eat the cookies in one sitting,” said Joey Fodor, senior. “I have the cookies throughout the week, and I finish in time to get the next rotation.”
I think the health aspect of these cookies is why Crumbl will not be around for much longer.
Also, their model of changing the lineup every week is just not sustainable. They can only come up with so many new flavors. They have been pumping out locations and new flavors since 2022, and I think they will run out eventually.
When the cookies start becoming repetitive, Crumbl will have their downfall.
“I used to get Crumbl a lot,” said Addison Griebenow, senior. “But it’s pretty repetitive, and there’s only so much they can do with how long they’ve been doing it for. Even the seasonal cookies around Thanksgiving and Christmas are boring, and they all started to blend together for me.”
Crumbl is another trend. As I see it, soon enough, a new restaurant will come and take its spot in the public’s minds.
While Crumbl Cookie has built a strong brand through social media hype and a rotating menu, its long-term success is uncertain. The high prices, excessive sugar and caloric content, and growing sense of repetition will ultimately lead to its decline. While some, like Fodor, enjoy the experience and tradition of Crumbl, others believe the excitement is wearing off. If the company cannot innovate beyond its current model, its popularity will fade, leaving it as just another food trend that came and went.
Here is a link to see the current menu.
