The news site of Hinsdale Central High School

Devils' Advocate

The news site of Hinsdale Central High School

Devils' Advocate

The news site of Hinsdale Central High School

Devils' Advocate

Untangle those earphones


Last week and early this week, Hinsdale Central’s very own company, Twisticles, sold earphone winders to the Central population.

Twisticles is a company established by the JA Company, a club that was recently started by Lillian Leung, junior. Twisticles’ first product is the earphone winders that they have been selling these past two weeks. According to Leung, who is both the president of the club and Twisticles, the club went through a long process to decide on this product and to get the money to buy the product.

“Members of JA Company came up with ideas that we would be able to sell, products Central kids would like to buy. We came up with mini fans, earphone winders, geese merchandise, and stuff like that. Then, we did surveys in our classes asking people which product they would buy, and it turned out to be earphone winders,” Leung said. “The earphone winders that Twisticles is selling look like a yo-yo without a string and can be wrapped around a product to avoid tangles in the earphones,” Leung said.

After that, the next task was to find the money to buy the earphone winders and then find the earphone winders themselves. To find the money, the members of JA Company sold stocks. “We sold one stock for $2 each. Each person had about five stocks to sell, and there’s 30 people in the club. We made $300, so we sold 150 stocks,” Leung said. “Like a real business, the stockholders will get their money back and any profits we make at the end of this [school]year.”

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After that, the team members researched where they could buy earphone winders. “We researched online to see where we could get the most inexpensive and a good quantity of earphone winders for our budget,” Leung said. According to Leung, it is not that hard to find companies that sell earphone winders, but most of these companies need the buyer to buy earphone winders by the 1000s.

“We had to stay within our budget. In the end, we got 250 earphone winders for a little more than $300,” Leung said.

The actual sale was from May 9 to 11 and May 14-15, before and after school. The sales weren’t the best, according to Leung. “It was discouraging especially the first two days,” Leung commented. “Face-to-face worked so much better.”

“The timing was really bad. We had technical problems with our commercial, so that got out late. Also, we sold during APs week, which probably wasn’t the best idea, since people are too busy to care,” Leung said. Some students might not have known about it, while others had no need for an earphone winder.

“However, considering we just started this spring, I think we did pretty well,” Leung said. “We sold about 120, one for $3 or two for $5. We did end up breaking even, so whatever we sell from now on will be profit.”

Future plans and advertising for the company include selling the earphone winders at high traffic areas, like softball games or the 24-hour relay.

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