Devils' Advocate

  • April 5Follow us on Instagram and Twitter! @hcdevilsadvo

Colin Kaepernick becomes Nike’s new face

Nike%27s+thirtieth+anniversary+campaign+ad+showcased+Kaepernick+as+their+new+face.+
Back to Article
Back to Article

Colin Kaepernick becomes Nike’s new face

Nike's thirtieth anniversary campaign ad showcased Kaepernick as their new face.

Nike's thirtieth anniversary campaign ad showcased Kaepernick as their new face.

Courtesy of The New York Post

Nike's thirtieth anniversary campaign ad showcased Kaepernick as their new face.

Courtesy of The New York Post

Courtesy of The New York Post

Nike's thirtieth anniversary campaign ad showcased Kaepernick as their new face.

Hang on for a minute...we're trying to find some more stories you might like.


Email This Story






In early September, Nike released their thirtieth anniversary campaign ad, which featured Colin Kaepernick, former San Francisco 49ers quarterback, sparking a lot of discussion and controversy.

Using Kaepernick as their campaign’s face was a bold move for Nike as plenty of dispute surrounded Kaepernick when he kneeled during the national anthem before games. This campaign showed how Kaepernick gave up his football career to stand firm in his beliefs.

“Believe in something. Even if it means sacrificing everything,” Kaepernick said in the ad.

Kaepernick started to kneel during the national anthem in order to bring awareness to systematic racism and police brutality.

Courtesy of Time Magazine
Kaepernick along with a teammate kneeled during the national anthem before each game.

Initially, Kaepernick wanted to sit on the bench during the anthem, but a former military officer and NFL player, Nate Boyer, advised him to kneel as soldiers kneel to honor fallen soldiers and by kneeling, Kaepernick wouldn’t be disrespecting the national anthem.

Kaepernick has not played football since 2016 since he opted out of his contract with the San Francisco 49ers.

With the new Nike campaign, Kaepernick has started a movement inspiring others to stand tough in their beliefs.

“Personally, it pushes me to strive to stand up for things I believe in because I see that it is possible for a movement to succeed,” said Kiran Amegadjie, junior football player.

The varsity pommers order customized apparel from Nike every year. Last year, the girls got customized jackets, while this year, they got custom shoes.

“Nike using Kaepernick as their new face didn’t really change whether or not we got Nike products because the brand is known for having high-quality products,” said Nora Ewing, junior pommer. “The campaign was pretty thought-provoking though, as it made people think about their own beliefs.”

Nike is known for delving deep into controversial issues and making their stance clear, but Nike wouldn’t have chosen Kaepernick as their new face if their sales weren’t going to benefit. And they were right to have chosen so as their sales increased 31 percent and they made $6 billion more over Labor Day weekend.

After seeing these sale boosts, Nike’s ad seems less of a political and ideological campaign and more of sales technique.

“I still love Nike and their products no matter the backlash they are getting for their advertisements,” said Abby Chute, sophomore.

Nike received backlash for their products, which for the majority, was people burning and cutting their Nike products on social media. People, such as President Donald Trump, questioned Nike’s decision and proclaimed that they would boycott the company.

Contrary to all this backlash, the increase in sales shows that Nike, once again, emerges as the winner.

Print Friendly, PDF & Email
Saba Ali, Writer

Saba, junior, is a chocolate vacuum (basically eating any chocolate in sight) and a nap queen, who can take a nap virtually anywhere. She loves Ben &...

Leave a Comment




*

Navigate Left
  • Colin Kaepernick becomes Nike’s new face

    Opinion

    Snow day forces calendar changes

  • Colin Kaepernick becomes Nike’s new face

    Opinion

    We must heed climate change predictions

  • Colin Kaepernick becomes Nike’s new face

    Opinion

    Acosta press pass returned but the threat to journalism continues

  • Colin Kaepernick becomes Nike’s new face

    Gallery

    Gallery: 5 fun things to do in the Fall

  • Colin Kaepernick becomes Nike’s new face

    Columns

    Review of the 2018 football season

  • Colin Kaepernick becomes Nike’s new face

    Opinion

    Start of flu season calls for flu shots

  • Colin Kaepernick becomes Nike’s new face

    Commentary

    Poll shows where students land on upcoming elections

  • Colin Kaepernick becomes Nike’s new face

    Opinion

    Students should head to polls

  • Colin Kaepernick becomes Nike’s new face

    Opinion

    Harvard sued for discriminating against Asian applicants

  • Colin Kaepernick becomes Nike’s new face

    Commentary

    Late starts late enough?

Navigate Right
The news site of Hinsdale Central High School
Colin Kaepernick becomes Nike’s new face